4 LinkedIn Hacks To Build Your Personal Brand Fast

By Jodie Cook on December 10, 2024

Your LinkedIn profile could be bringing in clients on repeat. But staying invisible means missing opportunities while other accounts in your niche win big. Skip the basic posting and stop hoping someone will notice. Make them care. LinkedIn rewards those who show up with intention and stay consistent with their message. That should be you.

You’ll have more fun on LinkedIn when you drop the corporate speak and bring your whole self. Results follow your energy and actions. Speaking gigs, press features and podcast invitations, they flow to people showing up on LinkedIn and they can flow to you too.

Power moves to win at LinkedIn: build your personal brand

1. Know what makes you remarkable

No one checks out generic profiles. In a billion users, standing out takes more. Don’t overlook the basics. Pull apart your experience, skills, and wins to find those golden nuggets that make you different. What have you done that others only dream of? Which problems have you solved that once seemed impossible?

List five unique parts of your career. Pick stories about scaling teams, launching products, or building something from scratch. Take the failures and lessons too. They show you've been in the trenches. These stories become your content foundation.

2. Build your brand voice

Your LinkedIn followers might never have seen you in real life. Your challenge is creating familiarity and affinity without physically meeting. The more superfans you amass, the bigger your brand can become. But random posting leads nowhere. Pick three words that describe how you want to sound online. Maybe it's bold, sharp, and straight-talking. Or warm, wise, and supportive. Whatever feels natural.

Write these words somewhere visible. Check every post against them before hitting publish. Your personality should be abundantly clear in everything you share. Let people feel like they already know you before they reach out.

3. Share your story strong

Skip the corporate talk in your About section. Write it like a letter to your dream client. Open with a hard-hitting line that stops them scrolling, then take them on your journey. The wins, the losses, the lightbulb moments that changed everything, then focus on how you can help them. Read it back, asking the question, “Why should they care?”

Break up walls of text with shorter sentences. Add proof points that build trust. Close with a clear next step that makes them want to connect. After they read to the bottom, they should feel like you get them. Below that? Add a single call to action to your featured section, along with a graphic. Encourage them to take the next step.

4. Stay consistent and real

Showing up whenever you feel like it just isn’t the approach for serious success. Get intentional about your personal brand. Plan your content with precision. Personal stories on Monday, client wins on Wednesday, practical tips on Friday. Keep the pattern going so your audience knows what to expect.

Don't hide your quirks or try to sound like everyone else. Share what you actually think, backed by your experience. Drop the corporate mask and talk like you would in real life. Simple edits to your profile and consistent genuine posts attract better opportunities than any sales pitch.

Build your personal brand: proven tactics that work

Your LinkedIn profile works harder when you nail these basics. Know what makes you special and own it completely. Build a voice that sounds like you. Tell stories that stick and show up consistently. The opportunities you want are closer than you think. Maximize your LinkedIn presence and watch your influence grow. Your next big win is waiting.